

WHAT'S THE REAL STORY?

WHAT IS "YHSAV" & HOW
DO YOU PRONOUNCE IT?
“YHSAV” is pronounced “yuh-säv” and it is an acronym which letters each stand for “young,” “happy,” “standing,” “and,” “verified.” These are the four foundational principles upon which the entire YHSAV brand movement and its subsidiaries are built. It was created by founder and CEO, Vash Penn, a chronic artist, still memory catcher, writer, and visionary.
YOUNG
This brand works to demonstrate to its patrons that juvenescence is a trait which may radiate despite age. A patron of the business could very well be well in their 90th year of life and still flawlessly embody what the Y in YHSAV is all about.
HAPPY
It’s a hard-knock life—as we all may very well know. During the time at which any benefactor is associated with the enterprise, the firm will strive to produce an environment of which will yield a prevalent impression of lasting satisfaction.
STANDING
This life we lead is like the tides of most oceans, pushing and pulling us off our foundation, challenging our grit. The principle of “standing” is an integral part of any business. Although we may fall seven times, surely we will rise eight. The organization’s consumers leave understanding that it does not give up easily—and they shouldn’t either.
VERIFIED
The brand allows backers to understand that their state of “being” in this universe is the minimum requirement for self-actualization. Exterior convincing is not necessarily required, but is always welcome; this brand converges on personal authentication for the core fulfillment of its clientele.