WHAT'S THE REAL STORY?

Vashyanna McCleary, Vashyanna Penn, Vash Penn, Vash McCleary

WHAT IS "YHSAV" & HOW

DO YOU PRONOUNCE IT?

“YHSAV” is pronounced “yuh-säv” and it is an acronym which letters each stand for “young,” “happy,” “standing,” “and,” “verified.” These are the four foundational principles upon which the entire YHSAV brand movement and its subsidiaries are built. It was created by founder and CEO, Vash Penn, a chronic artist, still memory catcher, writer, and visionary.

YOUNG

This brand works to demonstrate to its patrons that juvenescence is a trait which may radiate despite age. A patron of the business could very well be well in their 90th year of life and still flawlessly embody what the Y in YHSAV is all about.

HAPPY

It’s a hard-knock life—as we all may very well know. During the time at which any benefactor is associated with the enterprise, the firm will strive to produce an environment of which will yield a prevalent impression of lasting satisfaction.

STANDING

This life we lead is like the tides of most oceans, pushing and pulling us off our foundation, challenging our grit. The principle of “standing” is an integral part of any business. Although we may fall seven times, surely we will rise eight. The organization’s consumers leave understanding that it does not give up easily—and they shouldn’t either.

VERIFIED

The brand allows backers to understand that their state of “being” in this universe is the minimum requirement for self-actualization. Exterior convincing is not necessarily required, but is always welcome; this brand converges on personal authentication for the core fulfillment of its clientele.

YHSAV

Initiative

YHSAV Initiative is an early-phase digital marketing, design, and talent vanguard enterprise primarily focused on promoting musicians. At this time, the brand has four attentions: YHSAV Still Memories (its photography branch), YHSAV Craftings (its graphic design and visual art foothold), YHSAV Wearever (the apparel and merchandising division), and GLOSSY (the editorial department).

YHSAV Initiative uses its four branches to express what musicians are finding adversity communicating by way of strategic digital, visual, scripted, and social reamplification.

Our ultimate goal is to pursue and amplify capable dark horse music artists within the capacity of all or any of its divisions to the stratum of attainment at which the entity themselves are seeking to reach by way of the aforementioned methods.

INITIATIVE